Our Story

Flora is a small, independently-owned shop located in Fayetteville, Arkansas. Flora is at once a purveyor of curated beauty and an intimate community center.


Boutique owner/stylist turned romantic farmsitter/gardener, turned floral designer/buyer, turned entrepreneurial forager/curator, Pam Pemberton has an eye for beauty, appreciation for quality and a heart for making a conscious difference.

Her “whirlwind of flower madness” began under the instruction of a larger-than-life florist named Junior and crystallized at Highland Park’s Avant Garden and Dr. Delphinium on Lovers Lane in Dallas. In 2003, there in the Arkansas woods fortuitously bloomed a few persimmon branches that, when foraged and sold for a reasonable sum, seeded Pam’s dream to open Flora’s doors in a wee storefront on Block Street that very same year. 

Today, Pam spends each day curating beauty and culture in the neighborhood through high-styled blooms and artisan-crafted dry goods from a private, intimate studio just blocks from the original location.